[ Glassriver: Ready for the Next Chapter ]



Andri, Glassriver has positioned itself as a bridge between local stories and global audiences. How do you define the company’s core mission today, and how has it evolved since its launch?
Our mission remains unchanged, to create compelling Icelandic stories for an international audience. Now, after a decade of operation, we are better equipped than ever to achieve this goal.

What is special about the Icelandic content industry and the stories being told there? What motivated you to establish Glassriver?
Storytelling has always been a cornerstone of our culture. Perhaps it stems from enduring harsh winters on a remote island and being isolated for months without daylight, where we relied on stories to connect and entertain each. Today, ‘Nordic Noir’ and Icelandic literature have gained global acclaim. Coupled with our world class infrastructure and extensive experience supporting major Hollywood productions, we realized soon enough that we could combine these strengths to compete in the international content market.

Glassriver is active across development, financing, and production. Which part of the value chain currently offers the greatest strategic opportunity, and why?
Development! In a competitive industry, compelling stories are what sell. Of course, having the right contacts for financing and the expertise to produce are crucial, but everything relies on a strong foundation built around a well-developed story.

How do you assess the current appetite of global streamers and broadcasters for independently produced European drama and factual content?
We rely on our partners, the distributors who engage with buyers daily, and they connect with the audience. Throughout the year, we remain active in all major markets, paying close attention to industry buzz, personal experiences, and insights from speakers.

Are there specific genres, formats, or IP types that Glassriver is prioritizing in the current commissioning climate? What are your thoughts and plans for the buzzy vertical content/microdramas?
We are examining how a small country like Iceland could leverage the new story format in vertical and micro drama. Our primary focus currently is on crime, particularly "light" crime or "Nordic blue”.

How important are international co-productions for Glassriver, and what makes a co-production partnership truly effective rather than merely contractual?
Quite simply, they are essential. We are a country of 400.000 and cannot fully fund a series using only local resources. Securing a co-producer is therefore a crucial step forward in obtaining the necessary financing and to help us craft stories with global appeal. When two countries collaborate, their unique perspectives can elevate the material to greater heights.


Central and Eastern Europe has become increasingly visible on the global content map. What strengths do you see in the region, are you interested in doing more coproductions with CEE partners like Idea Film?
I feel that countries in CEE and the Nordics have historically demonstrated agility and the ability to adapt swiftly to new circumstances. Their history and natural conditions have often compelled them to do so. With this mindset, these nations have successfully navigated and adjusted to changes in our market.

With budgets under pressure across the industry, how is Glassriver adapting its financing models to remain competitive and sustainable?
This has always been a challenge. As anyone who has travelled to Iceland knows, it is an expensive country. We've had to be resourceful to maintain competitive budgets, and just as before, must remain vigilant in today’s evolving sales climate.

What role do tax incentives and public funding play in your decision-making when choosing where to develop and produce projects?
In a time when securing financing is increasingly challenging, tax incentives play a crucial role in our current financing model. Iceland’s generous 35% system is a significant advantage for us, and we are fortunate to benefit from it.

As CEO, how do you balance creative ambition with financial discipline in a market that is becoming more risk-averse?
I have an excellent team, and we strive to ensure that all our discussions consider both ends of the spectrum, challenging everything - from the creative aspects to the financial ones. It’s crucial also to reflect on each project after its completion, evaluating what went well and what didn’t. After every project, we hold comprehensive retro meetings to learn from our experiences and improve each new IP in our slate.

The industry is talking a lot about consolidation and fewer commissioning outlets. How does this shift impact independent companies like Glassriver?
We must adapt swiftly. With NEW8 now emerging as a factor, it is crucial to respond to these evolving market dynamics and partnerships.


Finally, what would you consider a defining success for Glassriver in the near future, both creatively and commercially?
We love running this marathon that is managing a production company rooted in Iceland but making content for the international market, but it can currently be challenging. That said, we’ve certainly got bigger and more ambitious goals to strive for, so watch this space!

As Iceland continues to punch above its weight on the global content stage, few companies embody that momentum more clearly than Glassriver. Founded with the ambition of bringing distinctly Icelandic stories to international audiences, the company has steadily built a reputation for combining strong local storytelling traditions with global market savvy. From development and financing to international co-productions, Glassriver operates across the full value chain at a time when independent producers must be more agile than ever.


In this TVBIZZ interview with Yako Molhov, CEO Andri Ómarsson reflects on the evolution of Glassriver over the past decade, the enduring global appeal of Nordic storytelling, and why development remains the company’s strategic core. He also shares his views on co-productions, opportunities in Central and Eastern Europe, the growing buzz around vertical and microdrama formats, and how Iceland’s 35% tax incentive underpins the company’s financing model. As the industry navigates consolidation and shifting commissioning strategies, Ómarsson outlines how Glassriver is adapting — and what success looks like in the next chapter of its journey.

by Señal News 27 March 2026
The New York Festivals – TV & Film Awards, widely regarded as one of the most prestigious honors in the global audiovisual industry, has officially announced the projects selected for its final round. Among the contenders are two major productions from SPi : "Red Moon – New Generation" and "Cold Haven." These titles have secured nominations in the categories of Entertainment Program: Children’s/Youth and Entertainment Special: Drama Special, respectively. Developed for OPTO (SIC) and Prime Video, "Red Moon – New Generation" draws inspiration from the universe that captivated thousands of fans in 2010. Returning 16 years later, the series introduces a fresh cast and new threats that jeopardize the delicate balance between various supernatural species. On the other hand, " Cold Haven " represents a landmark co-production with Iceland’s Glassriver for RTP and Símmin . As the first partnership between Portugal and Iceland, the series blends the atmospheric elements of Nordic noir with Southern European influences. The psychological thriller centers on an investigation into a woman's violent death on a remote Icelandic island, exposing buried secrets and deep-seated tensions within an isolated community.  With these nominations, "Red Moon – New Generation" and "Cold Haven" join a long list of SPTV Group productions previously recognized at this festival . The event annually celebrates the world's best television and film content, judged by a panel of over 200 industry experts. The winners are set to be revealed during the virtual Storytellers Gala on May 21.
3 December 2025
Iceland ’s prominent production banner Glassriver has partnered with Italian sales company True Colours on a new Nordic psychological thriller series titled “Brkn,” about an investigation into the disappearance of a nonbinary teenager to be adapted from Jón Atli Jónasson’s novel “Brotin.” Jón Atli Jónasson (pictured above) is a novelist, playwright and screenwriter known for co-writing 2013’s Oscar shortlisted “The Deep” and Finnish-German crime series “Arctic Circle,” among other titles. He is co-creating the high-profile “Brkn” show with theater director Thorleifur Örn Arnarsson and screenwriter, novelist and musician Margrét Örnólfsdóttir (“The Valhalla Murders,” “Trapped, Fanger”). The Reykjavik-set psychological thriller turns on female and male police officers Dóra and Rado, who are investigating the disappearance of a nonbinary teenager named Morgan. Their search turns into a high-stakes case involving “a complex web of organized crime, corporate power and police corruption,” according to the synopsis. Dóra had recently returned to duty after “a traumatic incident” in which she got shot in the head while attempting to prevent her boyfriend’s suicide, the synopsis adds. Meanwhile, members of Rado’s family emerge as suspects. Glassriver has sealed a global distribution deal on “Brkn” with True Colours, which will handle the international distribution of the series that is currently in development. True Colours, which is is co-owned by Italy’s Indigo Film and Lucky Red, is branching out from feature films into the TV content space under the new management of Elliot Gustin-Hollman, formerly with Paris-based distribution powerhouse Newen Connect. The “Brkn” series is the latest addition to Glassriver’s current slate comprising “Avalanche,” which is a co-production with Finland’s Whatevergroup; the recently optioned “Konráð” book series from popular Icelandic author Arnaldur Indriðason, which is being adapted for the screen; and the comedy drama “Hot Stuff,” which is a coproduction with Romania’s IDEA Film currently in production. “‘Brkn’ pushes the boundaries of the Nordic crime genre and represents the distinctive and original storytelling that we champion at Glassriver,” said the company’s co-owner Andri Ómarsson in a statement. “We are delighted to be partnering with True Colours, as we continue to share bold and unique stories from Iceland with the world.” Commented Gustin: “One year after launching our series distribution business, we are delighted to be partnering with Glassriver. This demonstrates our ability as an independent distributor to support bold, high-quality projects. ‘Brkn’ is a series with tremendous potential, and we firmly believe it will have international acclaim and success.”
by Sonja Ólafsdóttir 10 October 2025
EXCLUSIVE: Unnur Birna Backman (Reykjavík Fusion, Black Sands) has landed the lead role in upcoming Icelandic crime thriller series Elma . She will play the title role in the Eva Björg Ægisdóttir book adaptation and be joined by Nikulás Hansen Daðason (Brjann, Skviz), who is also attached to producer Glassriver ’s original series Avalanche and Hot Stuff. He will play Saevar. Backman is known for the likes of Nordic noir Reykjavík Fusion and for voicing the character Raya in the Icelandic dub of the Disney animated feature Raya and the Last Dragon in 2020. Glassriver is currently working on the first book in the Elma series, The Creak on the Stairs, which is being adapted by screenwriter and series showrunner Karen Björg Eyfjörð Þorsteinsdóttir. Sharing directing duties are Katrín Björgvinsdóttir (Entrapped, As Long As We Live) and Thora Hilmarsdóttir (The Rising, Katla). Mediawan Rights has international distribution rights (excluding Iceland and Finland) and will be shopping them at next week’s MIPCOM Cannes. Other co-producers include Lunanime in Belgium and MTV Finland. Andri Ómarsson, co-owner and producer at Glassriver, said: “Unnur Birna is one of Iceland’s most dynamic screen talents and she’s absolutely the right actress to play Elma and to capture the quiet intensity of Eva Björg Ægisdóttir’s writing. We’re incredibly proud to be working with her and Nikulás as part of this talented team to adapt one of Iceland’s most compelling crime stories for global audiences”. The series will be set in the small port town of Akrane, Iceland, where police detective Elma has unxpectedly returned after fleeing a romantic affair that left her in pieces. When a woman’s body is found lying at the foot of a lighthouse, terrible secrets from the past threaten to resurface. Amid the town’s oppressive atmosphere, Elma’s colleague Saevar could provide salvation. Ægisdóttir’s books have been translated into 23 languages, and is particularly popular in France. The Creak on the Stairs was published in French in 2021 and quickly became a bestseller there, while second book Girls Who Lie (Les Filles Qui Mentent) reached over 100,000 readers in France. Elma joins Glassriver’s scripted slate including comedy-drama Hot Stuff, a coproduction with Romania’s IDEA Film, and Avalanche, a co-production with Whatevergroup. Also recently optioned is the crime drama Reykjavik Noir from author Lilja Sigurdardottir, which is being adapted for screen. The Elma deal was negotiated with David Headley at D H H Literary Agency in association with The Artists Partnership.
by Sonja Ólafsdóttir 29 September 2025
Iceland’s production powerhouse Glassriver (“Black Sands,” “As Long as We Live”) has inked a major international distribution deal with Mediawan Rights for the anticipated crime thriller series “Elma,” based on Eva BjörgÆgisdóttir’s best-selling book series. Besides Mediawan Rights, which holds rights outside of Iceland and Finland, the round of partners takes in co-producer Lunanime in Belgium, MTV Finland, private equity investors and other parties to be announced at a later stage, Glassriver CEO and producer Andri Ómarsson told Variety. “‘Elma’ is an Icelandic crime story, that’s ready to take on the world!” said Ómarsson who confirmed that Glassriver has optioned the rights to the five books in the “Elma” series. “We are proud to partner with the Mediawan team; their deep understanding of European markets and proven success with high-end drama make them the ideal partner to help us champion this story beyond Iceland.” Mediawan Rights CEO Valérie Vleeschhouwer added: “We are delighted to support “Elma.” This partnership with Glassriver reflects our commitment to bringing captivating and top-tier European shows to a global audience.” The inaugural season, “The Creak on the Stairs,” based on the first book in the “Elma” serie,s is due to roll from Oct. 7 in Iceland, under the direction of concept director Katrín Björgvinsdóttir (“The Minister,” “As Long as We Live) and Thora Hilmarsdóttir (“The Rising,” “Stella Blómkvist”). When first published in Iceland in 2018, Eva BjörgÆgisdóttir was hailed as one of the most talented non ew crime authors, along the lines of Arnaldur Indriðason, Yrsa Sigurðardóttir, Ragnar Jónasson or Lilja Sigurdardottir, thanks to her ability to blend Nordic Noir with psychological depth. “The Creak on the Stairs” hit the top of the book charts in Iceland and won the CWA (Crime Writers Association) Debut Dagger-Blackbird Award, before opening up new markets for Ægisdóttir in the 20-plus territories where it was translated including in France and the UK. In the serialized TV adaptation from head-writer Karen Björg Eyfjörð Þorsteinsdóttir (“Ordinary People”), Elísabet Hall and rising talent Urður Egilsdóttir (Glassriver’s upcoming “Manifesto”), the story follows police detective Elma who returns to the picturesque port town of Akrane to work at her local police station after a disastrous romance. “When a woman’s body is found lying at the foot of a lighthouse, terrible secrets could well resurface from the past. In this small Icelandic town with its oppressive atmosphere, could salvation come to Elma from her colleague, Saevar?,” reads the logline.  One of Iceland’s most active purveyors of quality scripted content, Glassriver’s current series slate takes in the climate disaster “Avalanche” starring Elin Hall; the comedy drama “Hot Stuff” toplined by Steinþór Hróar Steinþórsson, and Saga Garðarsdóttir; the recently optioned “Konrad” book series from crime king Arnaldur Indriðason and “Masquerade” to be co-produced with “Severance”’s Nicholas Weinstock and The Art of Coproduction’s Marc Lorber.
by Sonja Ólafsdóttir 17 September 2025
Glassriver, the leading Icelandic film and TV production company behind “ Reykjavik Noir ,” has optioned the bestselling “Konrad” book series from Arnaldur Indriðason , the successful author of “ Operation Napoleon ” and “Jar City.” The banner will be making a TV series based on the seven-book collection “Konrad,” whose story follows a retired Reykjavík detective haunted by his own troubled past while solving cold cases. Though no longer working for the police, Konrad finds himself unable to ignore the unresolved crimes that continue to haunt both victims and their families. This marks the first TV series adaptation of Indriðason’s work, which comprises the “Detective Erlendur” series that have been translated into multiple languages, as well as “Operation Napoleon” and “Jar City.” The latter two have been turned into films. “Jar City” became Balthasar Kormakur’s breakout film and swept five Edda Awards, Iceland’s equivalent to the Oscars. Set in Reykjavík, “Konrad” is expected to feature Indriðason’s signature blend of psychological thriller and Nordic noir. Andri Ómarsson, Glassriver’s CEO and executive producer, says “Arnaldur Indriðason’s legacy in crime fiction is revered around the world.” “The ‘Konrad’ series delves into intricate cold cases whilst reflecting the rich tapestry of Icelandic culture and unpacking significant social issues that resonate with global audiences – making it the perfect fit for Glassriver’s growing slate,” continues Ómarsson. The “Konrad” series joins Glassriver’s slate of upscale Icelandic scripted shows, notably the thriller series “Manifesto” and the optioned book trilogy “Reykjavik Noir” from bestselling author Lilja Sigurðardottir. Arnaldur Indriðason said he’s “confident that Glassriver will bring the stories of Inspector Konrad to the screen with the utmost care, highlighting not only their narrative appeal but also the broader social value of these works.”
17 September 2025
Steinþórsson will play Halli and Garðarsdóttir plays Karen in the series, which is set in 1979 and follows a group of Icelanders on holiday in Spain. We broke the news on the show, which is from Iceland’s Glassriver and Romania’s Idea Film , back in April. Further members of the ensemble cast will be announced in coming months.  Ragnar Bragason, who made the likes of The Shift TV trilogy and the widely-sold Prisoners, is the creator and co-writer of the series, with screenwriter and stand-up comedian Snjolaug Ludviksdottir his co-writer. SÝN was the commissioner and France’s Oble has international distribution rights. Hot Stuff will blend morality-driven drama with satire to play with the genre and provide a more thought-provoking watch. Per the producers, the show blends “humor, romance, and sharp social commentary” to tackle themes of gender inequality, consumerism, and xenophobia. “Through playful ridicule and authentic storytelling, it explores the pitfalls of insular thinking, toxic masculinity, and performative activism and the ongoing struggle for identity, equality, and purpose across age groups and cultures,” they add. “We are delighted to introduce audiences to our Hot Stuff leads Halli and Karen, brought to life by wonderful local Icelandic talents Steinþór Hróar Steinþórsson and Saga Garðarsdóttir,” said Andri Ómarsson, co-owner and producer at Glassriver. Hot Stuff is exactly the kind of bold, character-driven storytelling we champion at Glassriver, for audiences around the world. We look forward to sharing more Hot Stuff news soon.”
by Annika Pham 20 August 2025
Other Icelandic stars lined up so far include Ólafur Darri Ólafsson (“Severance,” “Trapped,” “True Detective”), Þorsteinn Backmann (“True Detective,” “Katla”), and Thorvaldur Kristjansson (“The Minister,” “The Darkness”). The first cast members and plot of the Icelandic/English-language project are set to be announced today by Baldvin Z, writer Matthías Tryggvi Haraldsson and Glassriver producer Gudgeir “Gucci” Arngrimsson at the Nordic Co-Production Market in Haugesund, Norway. Best-known internationally as the helmer of both Hollywood (“2 Guns,” “Beast”), U.S/U.K. (“Everest”) and Icelandic pics such as “Touch” for which he received a Nordic Council Film Prize nomination last year at Haugesund, Kormákur’s initial training came as an actor from Iceland’s National Academy of Fine Arts. After his first steps in theatre, he starred in multiple pics including his own breakout film “101 Reykjavík.” His last screen appearance was in his 2016 thriller “The Oath.” “Baltasar is an amazing actor and I’ve tried to get him onscreen for quite some time, but he’s always very, very busy!” quipped Baldvin Z. “In Dark Ocean,” penned by rising screenwriter Tryggvi Haraldsson, Kormákur will play the charismatic captain of a fishing trawler in the North Atlantic, just boarded by young deckhand Hákon (19). The latter takes on the job to provide for his pregnant girlfriend, but the sea soon turns into a nightmare after a crewmate commits suicide and the captain refuses to return to shore. As Hákon fights seasickness, and the crew’s bullying, he starts to lose it, until a life-threatening accident triggers a shift. “Dark Ocean is a claustrophobic and visceral film about the cost of survival in a hyper-masculine world, and the emotional toll of a culture that teaches boys never to cry, even when the sea takes one of their own,” reads the synopsis. “This will be the most intense film I’ve ever made. I want to throw you on the vessel and only after an hour and a half will you be able to breath,” says Baldvin Z, credited for the realistic hard-hitting dramas “Life in a Fishbowl” (Iceland’s entry for the 2015 Oscars) and 2018 Toronto-selected “Let Me Fall.” The helmer says two things triggered his original idea. First a news article, read in 2015. “20 years earlier, a group of fishermen had gone ashore to dig out people buried alive by an avalanche. After this traumatic experience, they went straight back at sea, and stayed for a month. They were forbidden to talk about it, nor express their feelings. It’s only two decades later that they were able to openly discuss this, asking for mental support.” “I started thinking of my film ‘Let Me Fall’ which deals with trauma inflicted to women by men. I thought why do men do these things?”
by Zac Ntim 12 August 2025
Icelandic production company Glassriver is launching a dedicated film division. The new division will be led by director Baldvin Z, best known for features like Life in a Fishbowl, Let Me Fall, Jitters, and the Netflix original series Case. The company said its film slate will feature original feature films and international co-productions. The first title in development is Dark Ocean from Matthías Tryggvi Haraldsson. The film is described as a claustrophobic drama set on a fishing trawler in the North Atlantic. The synopsis reads: Exploring masculinity, grief, and the corrosive cost of survival, Dark Ocean tells the story of a young deckhand on his first voyage as he and a team of fishermen battle the brutal forces of nature and face the ruthless demands of survival at sea. The project was announced earlier this year as part of the New Nordic Films project slate at the Haugesund Film Festival. The company has said a second project from Black Sands and Cold Haven writer Elias Kofoed Hansen is in development. “With the launch of Glassriver’s film division, we have the opportunity to tell bold, emotionally raw stories that resonate far beyond Iceland ’s borders,” Baldvin Z said in a statement. “Our goal is to create cinematic experiences that are as intimate as they are epic, grounded in truth, but made for the world stage with global partners.” Guðgeir “Gucci” Arngrímsson, Producer at Glassriver, added: “We’re building a slate of films that reflect the soul of Iceland but are relevant wherever you are: extremes, humanity, dark humour with emotion. We’re collaborating with exceptional talent both locally and internationally, and are ready to meet more partners to expand this. It’s time international cinema took up more space on the screen.” The wider Glassriver slate includes Cold Haven, an 8-episode crime thriller in co-production with Portugal’s SPi SA, currently in post-production. Glassriver’s latest releases include the international 8-episode drama As Long as We Live, medical drama Fractures, and Black Sands, which debuted at the 2025 Berlinale. [ Read full article ]
by Matthew Corrigan 23 July 2025
Glassriver's Abby Hafliðadóttir explains how the role of producer means carrying the logistics, solving problems, and keeping things on course when chaos inevitably knocks
by TVA Editor 9 April 2025
Hot Stuff is a comedy-drama set in 1979, following a group of Icelanders who go on holiday in Spain. Blending humor, romance, and sharp social commentary, the series cleverly tackles themes of gender inequality, consumerism, and xenophobia. Through playful ridicule and authentic storytelling, it explores the pitfalls of insular thinking, toxic masculinity, and performative activism. With a unique blend of morality-driven drama and comedy, Hot Stuff offers fresh perspectives that appeal not just to traditional genre fans but to anyone looking for engaging and thought-provoking entertainment.  Ragnar Bragason is the creator and co-writer of the series. Bragason is Iceland’s most successful drama and comedy creator of the award winning and audience acclaimed TV series like The Shift trilogy (The Night Shift, The Day Shift, The Prison Shift) remade in Norway, Germany and US. The Drama series PRISONERS is also an international hit and can be seen on BBC, Netflix, AMC, The Sundance Channel and more. Co-writer Snjolaug Ludviksdottir is a screenwriter writing for TV & film, she is currently adapting the bestselling Icelandic novel Konur (Women) for the screen and wrote the second season of the crime series Stella Blomquist.The series will be directed by Magnús Leifsson. Magnús released his debut short film, Dovetail which won Short Film of The Year at the annual Icelandic Film & TV Awards in 2019. Hot Stuff joins Glassriver’s extensive scripted slate including Avalanche, a co-production with Whatevergroup and the recently optioned titles Elma from Eva Björg Ægisdottir and Reykjavik Noir from author Lilja Sigurdardottir which are being adapted for screen. Glassriver has also wrapped production on its coproduction with Portugal’s SPi titled Cold Haven and has had the season 2 of Black Sands release at the end of 2024. Andri Ómarsson, co-owner and producer at Glassriver says “We are taking it back to the 70’s! We are excited to introduce Hot Stuff – a unique story that crosses into several genres and topics, set against the backdrop of sunny Spain in 1979. With our partners and friends at IDEA Film, we are looking forward to this series hotting up”. Kristjana Thors Brynjolfsdottir, Director of Media at SÝN says “Hot Stuff is exactly the kind of bold, character-driven storytelling we champion at SÝN. It’s smart, stylish, and socially relevant—blending humour with razor-sharp insight in a way that feels both nostalgic and strikingly modern. We’re thrilled to bring this ambitious series to Icelandic audiences and proud to support original stories with global resonance”
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