[ Mediawan Boards Icelandic Crime Series ‘Elma,’ Produced by Glassriver with Belgium’s Lunanime, Ahead of Mipcom (EXCLUSIVE) ]
By Annika Pham

Iceland’s production powerhouse Glassriver (“Black Sands,” “As Long as We Live”) has inked a major international distribution deal with Mediawan Rights for the anticipated crime thriller series “Elma,” based on Eva BjörgÆgisdóttir’s best-selling book series.
Besides Mediawan Rights, which holds rights outside of Iceland and Finland, the round of partners takes in co-producer Lunanime in Belgium, MTV Finland, private equity investors and other parties to be announced at a later stage, Glassriver CEO and producer Andri Ómarsson told Variety.
“‘Elma’ is an Icelandic crime story, that’s ready to take on the world!” said Ómarsson who confirmed that Glassriver has optioned the rights to the five books in the “Elma” series. “We are proud to partner with the Mediawan team; their deep understanding of European markets and proven success with high-end drama make them the ideal partner to help us champion this story beyond Iceland.”
Mediawan Rights CEO Valérie Vleeschhouwer added: “We are delighted to support “Elma.” This partnership with Glassriver reflects our commitment to bringing captivating and top-tier European shows to a global audience.”
The inaugural season, “The Creak on the Stairs,” based on the first book in the “Elma” serie,s is due to roll from Oct. 7 in Iceland, under the direction of concept director Katrín Björgvinsdóttir (“The Minister,” “As Long as We Live) and Thora Hilmarsdóttir (“The Rising,” “Stella Blómkvist”).
When first published in Iceland in 2018, Eva BjörgÆgisdóttir was hailed as one of the most talented non ew crime authors, along the lines of Arnaldur Indriðason, Yrsa Sigurðardóttir, Ragnar Jónasson or Lilja Sigurdardottir, thanks to her ability to blend Nordic Noir with psychological depth. “The Creak on the Stairs” hit the top of the book charts in Iceland and won the CWA (Crime Writers Association) Debut Dagger-Blackbird Award, before opening up new markets for Ægisdóttir in the 20-plus territories where it was translated including in France and the UK.
In the serialized TV adaptation from head-writer Karen Björg Eyfjörð Þorsteinsdóttir (“Ordinary People”), Elísabet Hall and rising talent Urður Egilsdóttir (Glassriver’s upcoming “Manifesto”), the story follows police detective Elma who returns to the picturesque port town of Akrane to work at her local police station after a disastrous romance.
“When a woman’s body is found lying at the foot of a lighthouse, terrible secrets could well resurface from the past. In this small Icelandic town with its oppressive atmosphere, could salvation come to Elma from her colleague, Saevar?,” reads the logline.
One of Iceland’s most active purveyors of quality scripted content, Glassriver’s current series slate takes in the climate disaster “Avalanche” starring Elin Hall; the comedy drama “Hot Stuff” toplined by Steinþór Hróar Steinþórsson, and Saga Garðarsdóttir; the recently optioned “Konrad” book series from crime king Arnaldur Indriðason and “Masquerade” to be co-produced with “Severance”’s Nicholas Weinstock and The Art of Coproduction’s Marc Lorber.








